About this work

For Fringale.ch, I wanted to create a fun, accessible way to encourage young people in Swiss Romandy to eat healthier on a budget. I designed a campaign with a website and a social media video to make cooking feel easy and enjoyable, focusing on local, unprocessed foods. I kept the tone young and lively, highlighting the pleasure of sharing food, exploring different cultures, and prioritizing well-being. The concept, 24 Hours on Your Plate, ties the shape of a clock to a plate, symbolizing how we can plan meals thoughtfully throughout the day to encourage balanced nutrition and a strong sense of community.